Twelve years, one craft
Brand information below is compiled from the brand owner's public materials, provided only to explain the origin and background of the products sold. This site is an authorized distributor, not the brand owner, and does not represent the brand.
The brand dates back to 2013, with its own factory commencing production in 2017. Self-built factory, in-house R&D, proprietary formulas, self-operated production, self-owned brand — five pillars of vertical integration, owning the full chain from R&D lab to brand operations rather than white-labeling.
Brand Milestones
- 2013 Brand founded, focused on sexual wellness
- 2015 First topical delay spray launched
- 2017 Modern factory completed; Class-100,000 sterile workshop in operation
- 2018 Joined China Reproductive Health Industry Association; the "Topical Delay Agent" group standard implemented nationwide
- 2025 Comprehensive strategic partnership with JD Health
- 2026 JD Quality Merchant certification; JD Health "Annual Industry Leadership Award"
Production & Quality Control
A self-built Class-100,000 sterile workshop with medical-grade water purification, fully automated sterilization and intelligent filling lines enables standardized aseptic production that meets both domestic and EU export standards. The production system is certified under ISO 9001 (quality), ISO 14001 (environment) and ISO 45001 (occupational health & safety).
Industry Standing
As an industry standard-setter, XIANGJIU is the lead drafter of six group standards including "Topical Delay Agent" and "Topical Erectile Support Massage Agent", and serves as a member of the China Reproductive Health Industry Association and a founding council member of the Intimate Wellness Branch of the China Daily-use Chemicals Industry Association.
JD Health "Ace Brand Award" 2024 · Tmall Health Festival "Super Product Award" 2024 · Ali Health "Annual Trend Brand Award" · Shanghai API Intimate Expo "Golden Praise Award" 2024 / "Omni-channel Pioneer Award" 2025 · Guangzhou Adult Expo "User Mind Resonance Award" 2025 · JD Health "Annual Industry Leadership Award" 2026 · Ali Health "Annual Breakthrough Product Award" 2026
Brand Philosophy
Brand philosophy: creating love and health for the world with natural ingredients. According to the brand, every raw material is carefully selected and sealed to ensure natural purity and safety. With XIANGJIU, may love and health flourish like nature itself.
With XIANGJIU, love as long as you want.